How to sell or buy optimally.... it is the essence of commerce which sustains an economy. How to sell or buy your pumpkin(s)!
Really I do think there is way too much unsolicited unwanted advertising that aggressively intrudes into our lives and demands our attention or else (what?).... junk mail, spam mail, too many TV commercials, too frequently interrupting our enjoyment of a program, telemarketers calling (even though you are on a do not call list with the government), bill boards cluttering up the roadside or on sides of buildings, flyers left on windshields while in a parking lot, and what next I wonder? I am hopeful that this aggressive form of advertising will soon be banned just as it is no longer permitted for door to door salesman to knock on your home's door and flyers on telephone poles are prohibited. Street hawkers selling from the back of their pickup truck are now a thing of the past (and so should aggressive advertising)!
Passive advertising is what is to be found via the Internet or by simply opening a store in an area that consumers can know exists and choose to visit at will .... I am impressed with web advertising. If you want a particular something or service, you Google it and up pops a list of vendors from which you can choose to patronize and sometimes you even see how others have rated that vendor. Or if you like to shop at certain stores you sign up for their notices online and you can visit them when you want on the Internet. Some choose Ebay, Craigslist, or other online alternative to market their products if selling or search if buying.
I advertise my Pekingese via the Arizona Republic classified ads under Dogs and have also used Next Day Pets online, Kiji, and other tools such as providing my own web site http://ymmartin.com . Referrals are the absolute best way of letting others know you have quality Pekingese puppies wanting their new homes and owners. I would never think of aggressively marketing my Pekingese and likewise, expect not to be made a victim of others aggressively marketing their goods and services.
Non aggressive (passive) advertising makes known and available to the consumer all the stores and vendors of products so that he can choose at his convenience, unlike aggressive advertising that steals our time and attention without any commensurate compensation or apology.
If a product is valuable and worthy, it does not require aggressive advertising. So what does that say about the value of products being aggressively advertised?
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